As more and more people access the internet via smart phones or tablets it is becoming increasingly important for webmasters to ensure that their sites are visible on such mobile devices. In fact a large number of websites are difficult to browse on smart phones or other devices for a number of reasons, which include the amount of content and or graphics contained on the site. Statistics suggest that only a very small percentage of sites are currently fully compatible with mobile devices so there is much ground to be made up by website owners and webmasters if they do not want to miss out on large volumes of visitors to their sites.
Many people are put off viewing sites on mobile devices because they are often not very easy to read, requiring lots of scrolling, zooming or screen reduction to make them more attractive to the visitors. This presents a great opportunity for savvy website owners who are committed to optimising their sites for mobiles.
So, what can you do from a practical point of view to achieve this? The good news is there are plenty of options available and they are not necessarily expensive or difficult to implement. First things first it’s worth enquiring with your hosting company to check whether they offer a mobile website converter app. If they do not, don’t despair, because there are a number of sites that can help – some are free to use, while other charge for the service –for example WixMobile.com and Xtgem.com. These services provide a simple means of converting to a mobile website in just a few easy steps.
However before you rush in, bear in mind the following two points points when contemplating creating your mobile site:
(1) Ease of use should be paramount. Make sure your mobile site is simple to use and easy to navigate. Use large, visible navigation tabs or buttons.
(2) Don’t be tempted to use frames in the creation of your site because many mobile devices do not support them
If you take the above suggestions on board – it’s not difficult after all - you should have a head start towards creating an attractive, easy–to-use mobile site which will attract more customers to your business.