When industry giants such as GE, Toyota, and Sharp and investment firms such as Goldman Sachs are making multi-billion dollar investments in clean technology, the message is clear. Developing clean technologies is no longer a social issue championed by environmentalists; it's a money-making enterprise moving solidly into the business mainstream. In fact, as the economy faces unprecedented challenges from high energy prices, resource shortages, and global environmental and security threats, clean tech-technologies designed to provide superior performance at a lower cost while creating significantly less waste than conventional offerings-promises to be the next engine of economic growth.
In The Clean Tech Revolution, authors Ron Pernick and Clint Wilder identify the major forces that have pushed clean tech from back-to-the-earth utopian dream to its current revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. By highlighting eight major clean-tech sectors - solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, the smart grid, mobile applications, and water filtration - they uncover how investors, entrepreneurs, and individuals can profit from this next wave of technological innovation. Finally, Pernick and Wilder shine the spotlight on the winners among technologies, companies, and regions that are likely to reap the greatest benefits from clean tech-and they show you why the time to act is now.
Groundbreaking and authoritative, The Clean Tech Revolution is the must read book to understand and profit from the clean technologies that are reshaping our fast-changing world.
"We are in the midst of one of the greatest shifts in human history," write the authors. "Within 50 years, we'll look back at the beginning of the 21st century and see it as the tipping point for clean technology. The choice for investors, companies, governments, and individuals is simple. Be part of one of the greatest business and economic shifts in recorded human history, or become extinct like the dinosaurs whose fossils fueled the last great industrial revolution. The opportunity for wealth creation stands on one side of the equation and the very real threat of the collapse of civilization as we know it on the other."
The Clean Tech Revolution
CONTENTS
INTRODUCTION [Click Here to Download PDF of the Full Introduction]
The Clean-Tech Opportunity
1 SOLAR ENERGY [Click Here to Download PDF of the Complete Solar Chapter]
Scaling Up Manufacturing
and Driving Down Costs
2 WIND POWER
Exploiting Big Finance, Large Projects,
and Emerging Niches
3 BIOFUELS AND BIOMATERIALS
Developing Next-Generation Refineries
and Feedstocks
4 GREEN BUILDINGS
Leveraging Advanced Materials
and the Power of "Negawatts"
5 PERSONAL TRANSPORTATION
Designing Ultra-Efficient, Low-Emissions,
High-Performance Vehicles
6 SMART GRID
Creating an Intelligent, Distributed,
Twenty-First-Century Grid
7 MOBILE TECHNOLOGIES
Powering a World on the Go
8 WATER FILTRATION
Turning Oceans, Wastewater, and Other Untapped
Sources into Pure Water
9 CREATE YOUR OWN SILICON VALLEY
Jobs, Growth, and Economic Potential
10 CLEAN-TECH MARKETING
Five Key Lessons
CONCLUSION
Leading the Way